To start out, assess content marketing effectiveness 4 ways Discover: Is your content on target, on mission, on strategy and on message? Is your content being found by buyers? Are buyers consuming your content? Are buyers moving forward toward a purchase? How to make content on target, on mission, on strategy and on message Many […]
Top 100 Content Marketing Question: How to get a traditional TV ad marketing organization to become content marketing converts?
To create content marketing converts: Contrast content marketing and advertising. Address 3 key questions about buyer needs in your market. Share data on eroding ad performance and content marketing growth. A/B test advertising and content marketing. People who don’t understand content marketing may not distinguish it from content. To create content marketing converts, draw the […]