Top 10 most popular marketing blogs in 2021. Happy holidays! Thanks for joining thousands of marketers who read the Simplify Marketing blog during 2021. With your clicks, you’ve chosen our 10 most popular blogs. This year, you were most interested in our content on: Message Maps The Top 100 Questions and Answers on Content Marketing …
A marketer at CarMax asked one of the Top 100 Questions on content marketing: “How do we make a content plan that targets users’ interests (and keep it relevant)?” Editor’s Note: We’ve identified and answered marketers’ Top 100 Questions on content marketing since 2017. So far, 636 client-side marketers have asked 2100 questions in our …
Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, …
Continue reading “AI in marketing: where to start? 2 ideas for you”
How does content make your reader’s job easy? To measure good content is the first question to ask. It’s crucial to make content easy because human brains are lazy. People always seek the easiest, most effortless path to reward. Maximize expectations of reward. Minimize effort. Great content is: Easy to choose because the headline grabs you. …
Continue reading “Top 100 Content Marketing Question: How to measure good content?”
Reach an audience – 5 ways to triangulate buyers’ content marketing needs The unspoken question behind this question: Why doesn’t your audience know it needs your content? To reach an audience when it doesn’t recognize that it needs your content, identify the root cause. It could be that: Buyers don’t recognize the problem or need …
How to communicate strong opinions without offending? The short answer: it’s impossible. A longer answer: think carefully through how to use strong opinions, by using the research and insights below. Thought-provoking content often leads with strong opinions. When you communicate a strong opinion, you automatically divide the audience into 3 parts: people who agree, people …
