Recreate marketing by playing. Musicians play music. Athletes play sports. But marketers work. I wonder why. What if marketers reinvented marketing by playing, as musicians and athletes do? Great marketing sparks engaging, intriguing conversations. To me, great conversations feel more like play than work. How I love a lively conversation with a workshop full of …
How does content make your reader’s job easy? To measure good content is the first question to ask. It’s crucial to make content easy because human brains are lazy. People always seek the easiest, most effortless path to reward. Maximize expectations of reward. Minimize effort. Great content is: Easy to choose because the headline grabs you. …
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