And which channels are most effective for B2B content marketing? The whole purpose of content marketing is to build an audience for your content. Joe Pulizzi crystallizes that idea in his new book, Content Inc. The need to build an audience raises 2 key questions for B2B marketers: • Who are the most valuable people in […]
Content Marketing: How Can You Promote Sales on LinkedIn?
B2B marketers rank LinkedIn as the most effective social media platform for content marketing. In a 2015 Content Marketing Institute/Marketing Profs study, 94% of B2B content marketers use LinkedIn. And 63% of marketers find LinkedIn the most effective social medium (vs. 55% for Twitter and 48% for YouTube). LinkedIn content marketing produced sales at Tellabs. […]
Content marketing: what’s the best future social media outlet?
That question comes from Andy Harrington, head of sales and marketing at US Hose Corporation. By asking the best question in my competition, Andy has won a copy of Sally Hogshead’s book How the World Sees You. Andy, thanks for inviting me to imagine the future of social media! The big social media incumbents, Facebook, YouTube, LinkedIn […]
Extend Your Content Marketing Reach with Social Media
Decide on a clear role for social media. Get employees, executives and sales involved! Are you getting everything you want out of your company’s social media activities? If not, below are some tips on how to harvest more business benefits from social media. I’ll speak on social media and content marketing next week, on Tuesday, […]