The best way to better engage readers is gradually. Let readers set the pace. Don’t dump too much information (TMI) on them all at once. 1. Offer a content snack, then scale up To better engage readers, start them out with a taste – a content snack. Then let them gradually build up to a …
5 ideas to keep content fresh + 3 ideas to keep content engaging To keep content fresh, perform original research. Research can take several forms: 1. Host a quiz. Quizzes hook people’s curiosity, as they seek to fill the information gap between your questions and what they know. That’s why game shows are so popular. …
When you create a business message, first ask, which jobs does your message need to do? Great business messages address the needs of customers, employees and investors. Get all 3 jobs done with a unified business message. Put customers at the heart of your message in your home base. 1. Connect with customers Customers want …
Ask marketers what we do. We answer that we increase customers’ awareness of products, stoke their interest and desire, and prompt them to buy. Ask a neuroscientist what marketers do and you’ll hear a very different answer. “Marketing is a choreographer of delayed intentions,” says Dr. Carmen Simon, a cognitive neuroscientist. She unlocks secrets of …
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