Take 7 strategic steps to put your content in the fast lane! In dozens of workshops over the past year, marketers have asked me hundreds of questions about content marketing. In the process, they’ve taught me a lot about the current state of content marketing. Here’s an analysis of what marketers most want to learn …
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One thing in marketing never changes: with a more powerful story, you win more often. Storytelling rules. You make a clear-cut case. You gain business, influence and friends. To create a more powerful story, use a Message Map. With a Message Map, you’re always tuned into your audience’s needs. Stay on message, and: You’ll always know what …
Quotes from 12 content marketing gurus Tomorrow we celebrate Thanksgiving. It’s a special day to say thanks to the people we’re grateful for, such as: You, a reader of my blog! Our clients at Crystal Clear Communications! Our business partners who help clients solve marketing problems! Marketers who participate in my content marketing workshops! Our families and friends …
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Breakthrough Messages: How to achieve the right size, structure, and resonance How can you be sure that your business message gets through to customers and fits them just right? Many dangers lurk within the wrong message. Customers may find a marketing message: Too long or too short Hard to remember Too predictable or too irrelevant. …
It’s hard for content marketing to hold audiences’ attention. Estimates say 90% of the content that people consume is soon forgotten. The real question is: “Do your customers remember the right 10%?” asks Dr. Carmen Simon, a neuroscientist and author of the book Impossible to Ignore. “It is important and satisfying to control what people …
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An interview with Tripp Frohlichstein, co-inventor of the Message Map Marketers, what’s your single most important point to communicate? It’s crucial that you get one main point across to your customers. To make your message effective in the eyes of this audience, focus on one main message. Avoid confusing customers with multiple main messages! Your …