Filed Under: 1-page Message Map, 7 Seconds, Audiences' attention, Content Marketing, Dr. Carmen Simon, Message Map
What content must do to hold audiences’ attention
It’s hard for content marketing to hold audiences’ attention. Estimates say 90% of the content that people consume is soon forgotten. The real question is: “Do your customers remember the right 10%?” asks Dr. Carmen Simon, a neuroscientist and author of the book Impossible to Ignore. “It is important and satisfying to control what people …
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