Crystal Clear Communications Blog

Quotes from 12 content marketing gurus

Tomorrow we celebrate Thanksgiving. It’s a special day to say thanks to the people we’re grateful for, such as:

• You, a reader of my blog!
• Our clients at Crystal Clear Communications!
• Our business partners who help clients solve marketing problems!
• Marketers who participate in my content marketing workshops!
• Our families and friends who support us through it all!

I salute the top content marketing gurus by sharing a quote from each.

I’m sharing their Twitter handles too, since each is worth listening to, day to day.

Andy Crestodina @crestodina: Thanks for a great Content Jam conference in Chicago, your research on blogging, and the new edition of your book Content Chemistry:

How to win every marketing argument: Never bring an opinion to a data fight.”

Ardath Albee @ardath421: Thanks for your talks at Content Jam and Content Marketing World (CMW), and your ideas on buyer personas and storytelling:

Relevance is table stakes. Breaking through takes resonance.”

Tim Riesterer @TRiesterer: Thanks for your speeches at CMW and your ideas on how to create marketing messages, work with sales, and close complex sales:

When the products are the same, the better story wins.”

Mark Schaefer @markwschaefer: Thanks for your talks at CMW and the idea of Content Shock:

This intersection of finite content consumption and rising content availability will create a tremor I call The Content Shock.”

Lee Odden @leeodden: Thanks for your talks at CMW, your ideas on B2B content marketing and your vision of its future vis-à-vis public relations:

A slow merge is coming between PR and marketing. Integrated marketing communications are growing.”

Jay Acunzo @jayacunzo: Thanks for your presentations at Content Jam and CMW, and your encouraging marketers to embrace constraints and take risks:

Good marketers follow best practices. Great marketers craft their own. They do the unthinkable.”

Ann Handley @annhandley: Thanks for your book Everybody Writes, your talks at CMW and your challenge to marketers to create better-quality content:

‘Wait, what?’ is an important strategic question for content marketing.”

Joe Pulizzi @joepulizzi: Thanks for your book Content Inc., your leadership in establishing the field of content marketing, and your quote:

Be patient. Don’t give up too soon. Too many promising content-based businesses fail because they didn’t take the time to build a base.”

Andrew Davis @TPLDrew: Thanks for your inspiring talks at Content Marketing World and Content Jam, and your quote:

Make an appointment with buyers.”

Rand Fishkin @randfish: Thanks for your talks at Content Marketing World and your philosophy on content:

Content marketing is a slow game.”

Robert Rose @Robert_Rose: Thanks for your talks at the BMA-ANA Conference and CMW, and your ongoing wisdom: 

How much content do you need to produce? Produce the minimum amount of content to produce the maximum results.”

Dr. Carmen Simon @areyoumemorable: for your book Impossible to Ignore and your insights into marketing, attention, and memory:

Do your customers remember the right 10%?”

Thanks for sharing your wisdom. I’m grateful that each of you is writing, speaking and publishing as a content marketing guru.

You’re genuinely appreciated by marketers around the world.

Happy Thanksgiving, Y’all!