To measure the success of user-generated content (UGC), be: Clear about its purpose Ready to relinquish some control Set up to measure the right results. Define a purpose for your user-generated content Companies that prompt user-generated content usually have in mind a specific purpose for their UGC. For example, marketers may seek to: Generate specific …
To sustain momentum in content marketing: Understand what buyers need and want. Build an audience-centric content calendar. Add other people’s voices. 1. Understand what buyers need and want Content marketing is driven by the needs of your audience, not by the needs of your brand. That sounds simple but putting it into practice bedevils marketers. …
To gain blog subscribers, you can: Maximize content value. Minimize user effort. Increase currency and urgency. Create anticipation. Here’s how: 1. Maximize content value To gather blog subscribers, your target audience must see your content as valuable. The greater the perceived value, the more subscribers you gain. What’s the best way to assure value? Find …
To prioritize content: Put your audience needs first. Build your content base. Create a content calendar, starting with mega-content. Ride the currents of trends and news. 1. Put your audience needs first. To discover what kind of content is best to build, first learn all you can your audience, your tribe and your customers. The …
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Content marketing thought leaders from around the world converged at Content Marketing World 2018 to share their wisdom with 4,000 marketers. Top questions and answers from Content Marketing World 2018! Here are the best 15 questions and answers from Content Marketing World #CMW2018: Q. What’s the biggest problem in content today? Kathleen Diamantakis, Managing Director-Strategy, T Brand …
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Content marketing and advertising are similar, yet different. What do marketers need to know about their similarities and differences? How content marketing and advertising are alike Both content marketing and advertising share the same purpose. They’re well-established ways to grow a business. They present similar challenges when it’s time to measure return on marketing investment. …
