Top 100 Content Marketing Question: What are the must-haves when building a content marketing strategy from scratch?
To build a content marketing strategy from scratch, get internal buy-in. How? Here’s the short answer: Inside the company, build buy-in by collaborating with colleagues to co-create your content marketing mission, strategy, and message. Use buyer persona research or customer question analysis to gain crucial insights into what buyers need. Here’s a step by step […]