Here are 77 ideas to help you simplify content. Do you think experts are working overtime to make content marketing seem more and more complicated? I do. Avoid needless complexity. Instead, achieve simplicity with a one-page strategy and a one-page Message Map. Focus on fundamentals to make your content simple and great! Here are 77 …
Simple marketing messages succeed and resonate with people. Many of us know the acronym KISS: Keep It Simple, Stupid. Did you know the phrase originated in the US Navy in 1960? That acronym applies to marketing messages too. That’s why my business partner George Stenitzer and I frequently write about marketing messages: Many people make …
The 60-page marketing plan. The novel-length email. The 84-slide presentation one of your employees wants to give at a conference. Does the thought of reading any of those make you groan? I thought so. There’s a reason we’ve all heard the phrase, “Keep it simple.” This is the first in a series of blogs on …
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How to make complex content simple Marketers who work in technology, finance, health care, and science-related fields face a common challenge: how to communicate very complex content and topics. Here are tips and tricks I learned from 30 years of writing about complex topics in telecom and technology. Find sources of simplified information. To unlock …
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Absolutely, yes. We have the power to do less work and make marketing more effective. Simplify your content to save time and money. Less does more. When you act strategically, less does more. Focus on what’s critical. Simplify your content. Streamline content marketing by taking 7 strategic steps. These are 7 steps I teach in my …
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Let’s simplify marketing. And begin at the beginning. In Genesis 3, God said: By the sweat of your face shall you get bread to eat, Until you return to the ground, from which you were taken; For you are dirt, and to dirt you shall return.” Since then, work has only multiplied. What’s shocking is how …
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