Absolutely, yes. We have the power to do less work and make marketing more effective. Simplify your content to save time and money. Less does more. When you act strategically, less does more. Focus on what’s critical. Simplify your content. Streamline content marketing by taking 7 strategic steps. These are 7 steps I teach in my …
Continue reading “Do we marketers create too much work for ourselves?”
Let’s simplify marketing. And begin at the beginning. In Genesis 3, God said: By the sweat of your face shall you get bread to eat, Until you return to the ground, from which you were taken; For you are dirt, and to dirt you shall return.” Since then, work has only multiplied. What’s shocking is how …
Continue reading “Do we marketers create too much work for buyers?”
What does the future of content marketing hold? How will the practice of content marketing advance and evolve in the years ahead? Content marketing is the vanguard of marketing. The more that consumers skip commercials and perform online research before they buy, the more content marketing will grow. It’s permission marketing. “Permission marketing is the …
Continue reading “PR + marketing = the future of content marketing”
Start the New Year right: build a strategic launch pad to make your content marketing blast off in 2017! Use these 7 ideas to build a solid foundation for success. 1. ) Create a content marketing mission statement. More than 3 out of 4 marketers lack a content marketing mission statement. Use my free content marketing mission template to …
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Maybe you’ve seen this moment coming for years. Slowly, it’s dawning on marketers that our audience’s appetite can’t begin to match the amount of content that we can produce. Welcome to the Era of Content Overload. That means, in the year ahead, way too many marketers will produce more and more irrelevant content, inundating their audiences. But …
Lessons about content marketing. As I analyze the content you shared most on social media over the past year, I’m learning a lot from you. Thanks! You taught me 2 big lessons in 2015. 1.) You really like to share pithy content, such as: CM World boiled down to 3 charts and 10 quotes. The …
Continue reading “What You Taught Me About Content Marketing: Boil It Down!”