Quotes from 12 content marketing gurus Tomorrow we celebrate Thanksgiving. It’s a special day to say thanks to the people we’re grateful for, such as: You, a reader of my blog! Our clients at Crystal Clear Communications! Our business partners who help clients solve marketing problems! Marketers who participate in my content marketing workshops! Our families and friends …
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When it comes to content marketing, are you playing to win? Or playing not to lose? Many marketers get caught up in an internal debate: whether to take new risks with their content or to maintain the status quo. Does this debate sound familiar? Maybe you hear it inside your company. I definitely hear it in my content marketing workshops. …
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What does the future of content marketing hold? How will the practice of content marketing advance and evolve in the years ahead? Content marketing is the vanguard of marketing. The more that consumers skip commercials and perform online research before they buy, the more content marketing will grow. It’s permission marketing. “Permission marketing is the …
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Strategic content marketing takes 3 steps: surround the customer with content be thought-provoking turn content into conversions. This 3-step approach enabled Tellabs’ content marketers to maximize its content, keep customers informed and drive sales. Here’s how Tellabs drove new customers and millions of dollars into its sales pipeline with strategic content marketing. Here’s my 2-minute video on content …
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Do you think experts are working overtime to make marketing seem more and more complicated? I do. Avoid needless complexity and you’ll simplify content marketing. Focus on fundamentals. To make your content marketing great, keep it simple! Here are 52 quotes about simple content I’ve collected over the years. These words come from my heroes: content kings like …
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In the beginning, there was marketing. Then content marketing. Now meet a new member of the family: slow content marketing. Of course, content marketing wasn’t called that, back when: • Ben Franklin wrote Poor Richard’s Almanac • John Deere launched The Furrow • Michelin created The Michelin Guide • The Guinness brewery dreamed up the Guinness Book …
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