Strategy & Budget Blogs Archives - Crystal Clear Communications

Filed Under: annual content marketing plan, content marketing plans

By George Stenitzer

4 ways to simplify annual content marketing plans

As the fourth quarter begins, most marketers are just starting to work on year-end tasks to prepare for next year. This blog is chock full of ideas for how to make the most out of your annual #contentmarketing planning. You’ll need to: Create or update content marketing strategies. Optimize the organization for the content marketing …

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Filed Under: 1-Page Content Marketing Strategy, Andy Crestodina, Content Marketing, content marketing editorial mission statement, Content Marketing Institute, content marketing mission, content marketing mission statement, Marcus Sheridan, Tim Washer

By George Stenitzer

Leapfrog Competitors with Your Content Marketing Mission Statement

To create content audiences crave, start with a clear content marketing mission Yes, you can leapfrog your competitors in #contentmarketing. Here’s the best place to start: define your content marketing mission statement. To do so, write one sentence that answers 5 crucial questions: Who is the source of the content? What types of content will …

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Filed Under: 1-Page Content Marketing Strategy, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Short Attention Spans

By George Stenitzer

Free Template for a 1-Page Content Marketing Strategy

Free Template for a One Page Marketing Plan What is a 1-page marketing strategy? Most marketers try to create content marketing without a written strategy. That’s a big mistake. Content Marketing Institute (CMI) research found that most marketers lack a written content marketing strategy: Marketing strategy often may seem too daunting to take on. Maybe …

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Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Customer Questions, Message Map, On Message

By George Stenitzer

How Customer Questions Blaze the Content Marketing Trail

To buy, customers need answers, and they need them now. Your customers’ path to purchase is strewn with questions. Here are 5 ways to use customer questions to create great content and inform your content marketing strategy. Like an iceberg, most of the meaning in a set of customer questions lies below the surface. You may be …

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Filed Under: Content Marketing, Evergreen Content, Qualified Leads

By George Stenitzer

9 Ways To Cultivate Content For Bigger Yields

Spring is here! And gardening offers 9 lessons to help your content marketing flourish. Learn how to cultivate content. 9 Ways To Cultivate Content For Bigger Yields in Content Marketing The view from the curb. When someone looks at a house, the landscape creates the first impression. Does your content marketing look great from the …

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Filed Under: 1-Page Content Marketing Strategy, Content Inc., Content Marketing, Joe Pulizzi, Marcus Sheridan, Message Map, template, They Ask You Answer

By George Stenitzer

10 Marketing Ideas to Help You Leapfrog the Competition in 2020

Top 10 Blogs of 2019 Here are the 10 most-read Simplify Marketing blogs from 2019. Use the ideas in them to leapfrog the competition in the year ahead. These blogs will help you create a powerful marketing message and boost the effectiveness of your content marketing. 1. What Is a Message Map? Learn how to use …

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