Communicating With Technology Plus Humanity – Magic and Surprises It’s fascinating: how humans use new technology to communicate. When humanity meets technology, there’s a lot to learn. The purpose of this weekly blog is to explore what happens where technology, communications, and human behavior intersect. What unexpected behaviors pop up? How do we balance technology with …
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Spring is here! And gardening offers 9 lessons to help your content marketing flourish. Learn how to cultivate content. 9 Ways To Cultivate Content For Bigger Yields in Content Marketing The view from the curb. When someone looks at a house, the landscape creates the first impression. Does your content marketing look great from the …
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Strategic content marketing takes 3 steps: surround the customer with content be thought-provoking turn content into conversions. This 3-step approach enabled Tellabs’ content marketers to maximize its content, keep customers informed and drive sales. Here’s how Tellabs drove new customers and millions of dollars into its sales pipeline with strategic content marketing. Here’s my 2-minute video on content …
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Most of us learned English at home, but 375 million people speak English as a second language. Imagine how much harder it is to get your message across to them. Reach Customers Online With Simplified Global English Soon, speakers of English as a second language (ESL) will outnumber the 375 million native English speakers. It’s essential to address your …
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In the first 7 seconds, your customer makes the first critical decision. Whether to keep listening, enter into a conversation with you, or end it right now. For marketers, 7 seconds mark the first moment of truth. It’s the size of our smallest attention span. You only have 7 seconds to get attention and answer customers’ key …
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Ever been frustrated by a doctor or lawyer who’s trying to explain something important? But you can’t understand them? Avoid Jargon & Acronyms In Content Marketing that confuse customers Some professionals can only speak their trade’s own specialized language, called jargon. By all means, avoid using jargon as much as possible in your content marketing. …
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