At Content Marketing World 2015, a philosophical streak emerged among the industry’s experts. They grappled with big questions such as: What is content marketing all about? Here are 10 simple yet profound answers from the industry’s leading lights: 1. “We are not the center of our customers’ universe. But it is our job to figure …
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An interesting undercurrent surfaced at Content Marketing World. Content marketers are increasingly driven by the fear of missing out (FOMO) on the next shiny new thing. It’s natural for marketers to fear missing out. We’re curious and inventive people. We want to explore each new thing that comes along. In burgeoning fields such as content …
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What’s the state of content marketing today, and what challenges lie ahead? Listening to more than a dozen great speakers at Content Marketing World provides a sense of where our industry’s going. I boiled down 3 days of presentations to 3 graphs that offer insights into the trends that will shape content marketing’s future. Joe Pulizzi of the …
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Admit it: sometimes you’re tempted to skip a key step in your content marketing. It’s easy to understand why. Content marketing is hard, hard work that encompasses many demanding and varied tasks, leading to a proliferation of urgent deadlines. That’s why takes a talented, smoothly functioning team to get your content marketing done well. Unfortunately, …
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Here are 34 marketing ideas from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO …
Do 7 simple things the right way. That’s the key to successful content marketing. Your ultimate success boils down to doing these 7 things well: 1. Know your customers. Spend time face to face with your customers. Enough time that you know what it’s like to walk in their shoes. Especially when your customers are …
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