AT&T Archives - Crystal Clear Communications

Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, 7 Seconds, AT&T, B2B Content Marketing, Buyer Persona, Buyers' Journey, Message Map, Short Attention Spans

By George Stenitzer

Top 10 Posts from the B2B Content Marketers’ Blog

Thank you, content marketers! The blogs you read most during my first year of writing the B2B Content Marketers’ blog have taught me a lot. So have your questions. The Top 10 blogs are focused on content marketing knowhow, in particular: • How to build a message map for content marketing • How to understand buyer personas and …

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Filed Under: AT&T, Content Marketing

By George Stenitzer

How AT&T CMO Cathy Coughlin Keeps Content Marketing Fresh

AT&T’s global marketing officer, Cathy Coughlin, recently interviewed for my marketing column in Global Telecoms Business. As steward of one of the largest ad budgets in the United States, Cathy has moved AT&T to a digital-first marketing strategy. The company stays ahead of users’ changing media habits by creating unique content. For example, AT&T is …

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