Top 10 Posts from the B2B Content Marketers’ Blog
Thank you, content marketers! The blogs you read most during my first year of writing the B2B Content Marketers’ blog have taught me a lot. So have your questions.
The Top 10 blogs are focused on content marketing knowhow, in particular:
• How to build a message map for content marketing
• How to understand buyer personas and the buyer’s journey
• How to set content marketing strategy
• How to get started in content marketing.
Here are the Top 10 blogs from year one:
1. How to Keep Content Marketing Always on Message. A primer on how to create and use 1-page Message Maps.
2. 5 Ways to Speed the Buyers’ Journey from Content to Cash. How to map content to the buyers’ journey.
3. How to Deliver Consistent Content Marketing to All Buyer Personas. How to use message maps to address different buyer personas and stay consistent.
4. How Does A B2B Company Start Content Marketing? What you need to know about buyer personas, the buyers journey, content audits, content marketing strategy, message maps and editorial calendars.
5. Free Template for a 1-Page Content Marketing Strategy. Marketers with a written strategy are twice as effective as those without one. Here’s a handy tool.
6. 5 Steps to Map Content Marketing to the Buyers’ Journey. How to make content that leads your buyers step by step through the buying journey.
7. Content Marketing: 7 Ways To Break Through in 7 Seconds. How to make content marketing that works, despite customers’ short attention spans.
8. How Short Attention Spans Confound Content Marketing. How a 1-page content marketing strategy helps you keep your executives focused.
9. How AT&T CMO Cathy Coughlin Keeps Content Marketing Fresh. A salute to one of the content marketing pioneers, who recently retired.
10. Content Marketing: Magnify the Problem, Spur Buyers to Act. What to do when buyers hesitate to take the first step – acknowledging they have a problem that needs to be addressed.
I’ll write more on these topics in the year ahead.
Remember, your questions are always welcome!
Contact Us
Related Posts
Ad Age: “BtoB’s Best Marketers – George Stenitzer”
Marketing disruptive technologies takes an innovative marketing plan and persuasive content. Here’s how we marketed disruptive technology at Tellabs, winning recognition as a BtoB...
Want to submit even better RFP responses? Involve marketing
Involve marketing for a better RFP response. The RFP (request for proposal) response. The long detailed document, that if done well, gets you a...
How to get content marketing on mission, on strategy, on message and on time
What is the single most important content marketing decision you can make? To do successful content marketing, you need a content marketing editor with...
Keep the Human Heart in Your Message
Without heart, everything may be lost. That hard lesson about messaging comes from the story of France Telecom and the famous last words of its CEO Didier Lombard. When consumers shifted to mobile...
