Do you avoid advertising sometimes?
Tell us how (1-minute survey).
Consumers are bombarded by about 5,000 messages a day. As a marketer, your message has to break through the other 4,999 to reach your customers.
Customers have many ways to avoid the advertising they don’t want.
How do you avoid unwanted ads? Take our 1-minute survey, and we’ll share the results in a future blog.
You have every right to avoid bad ads – and to receive useful content. That’s why I believe content marketing has a great future.
At its best, content marketing delivers truly useful information and entertainment. It’s the marketing your customers actually want.
To help your content marketing break through, even when people are avoiding ads, follow these 5 keys:
1. Customers’ permission is gold. Appreciate it with customer-centric content.
2. Give customers what they want – useful, helpful, entertaining content.
3. Keep your customers’ names and addresses up to date.
4. Earn attention in the first 7 seconds.
5. If you apply Big Data, be smart about it.
For more on how consumers are saying “no” to unwanted advertising, see my guest blog at the Content Marketing Institute.
Here’s a preview of the 1-minute survey questions:
Q. Do you use your DVR to skip TV commercials?
Q. Do you block or skip Internet ads?
Q. Do you block spam in your email?
Q. Do you block telemarketing calls?
Q. Do you throw away or recycle junk mail without reading it?
Q. Do you ignore the ads in magazines or newspapers?
Q. Do you avoid radio ads?
Thanks for taking the survey!
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.