A Message Map is a simple, visual tool to help you tell your story better. Thousands of people have learned to tell their stories better with message mapping. You have a story. Your competitors have a story. Your brand wins when you tell your story better than your competitors by using a Message Map. A …
You’ve been asked to give a presentation, and it’s a great chance to get your company’s story heard. But whether it’s for an internal meeting or an external conference, often the looming deadline and thought of standing up in front of people is daunting. Almost all of my clients tell me they want to get …
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Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, …
Continue reading “AI in marketing: where to start? 2 ideas for you”
Great news! Your company scored a news media interview, a great chance to get your company’s story heard. And they’ve chosen you as the spokesperson. Now what? You clearly want to do a great job. But you also have a full-time job and life. On top of all that, many people get nervous before a …
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At Content Marketing World (CMW) 2019, thought leaders raised 4 fundamental questions for marketers about content marketing’s future: Are marketers prepared for the end of social media? Ready for the seismic shift under way in content marketing: voice first, marketing AI and content saturation? Are marketers taking the right approach to persuasion? If you use …
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Research shows that earned media, media coverage an organization did not pay for, drives brand awareness best. And, unlike paid media, it’s free. But to get that good coverage, you need to ace the news media interview. Media interviews can be nerve-racking, especially if they’re on video or live TV. Because of that, many people talk …
Continue reading “News media interview? Be brief to be remembered.”