Research shows that earned media, media coverage an organization did not pay for, drives brand awareness best. And, unlike paid media, it’s free. But to get that good coverage, you need to ace the news media interview. Media interviews can be nerve-racking, especially if they’re on video or live TV. Because of that, many people talk …
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You’ll find many ways to get your organization’s story heard. Getting it into news media is one of the most effective. Studies show that traditional news media is more trusted than most other sources. It’s trusted more than social media, according to the 2019 Edelman Trust Barometer. And in a recent Ogilvy study, even journalists report …
Do you ever get frustrated when you’re reading or watching a news media interview and the interviewee doesn’t answer a question? He or she either talks about something that has nothing to do with the question or simply says, “No comment.” These two ways of “answering” questions turn off the audience and prevent the interviewee …
Continue reading “News media interviews: What to say when you can’t say”
