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Filed Under: Business Marketing Association, Challenger Sale, Content Marketing

By George Stenitzer

Content Marketing Strategy: What Are 3 Key Steps?

Strategic content marketing takes 3 steps: surround the customer with content be thought-provoking turn content into conversions. This 3-step approach enabled Tellabs’ content marketers to maximize its content, keep customers informed and drive sales. Here’s how Tellabs drove new customers and millions of dollars into its sales pipeline with strategic content marketing. Here’s my 2-minute video on content …

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Filed Under: B2B Content Marketing, Global English, Marketing Strategies

By George Stenitzer

Reach Customers Online With Simplified Global English

Most of us learned English at home, but 375 million people speak English as a second language. Imagine how much harder it is to get your message across to them. Reach Customers Online With Simplified Global English Soon, speakers of English as a second language (ESL) will outnumber the 375 million native English speakers. It’s essential to address your …

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Filed Under: 7 Seconds, B2B Content Marketing, Business Marketing Association, Content Marketing, Short Attention Spans, Thought-Provoking Content

By George Stenitzer

Can You Win Customers’ Attention in 7 Seconds?

In the first 7 seconds, your customer makes the first critical decision. Whether to keep listening, enter into a conversation with you, or end it right now. For marketers, 7 seconds mark the first moment of truth. It’s the size of our smallest attention span. You only have 7 seconds to get attention and answer customers’ key …

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By George Stenitzer

Avoid Jargon & Acronyms In Content Marketing

Ever been frustrated by a doctor or lawyer who’s trying to explain something important? But you can’t understand them? Avoid Jargon & Acronyms In Content Marketing that confuse customers Some professionals can only speak their trade’s own specialized language, called jargon. By all means, avoid using jargon as much as possible in your content marketing. …

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