Perhaps you’ve heard journalists and influencers asking tricky questions that politicians struggle to answer. What can marketers learn from politicians about answering tricky questions? Marketers face tricky questions in times of crisis If you’re a spokesperson for your company or brand, here are seven tips to help you prepare to answer even the toughest questions. Rehearse …
Want to be in the news? Try the buddy system for more media coverage. Good media coverage is a great way to get your organization’s story heard. It can help raise awareness and preference for your brand’s solutions and services. But in today’s world, media coverage seems more and more difficult to get. Just like …
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Doing news media interviews can be a great way to get your message heard. While overall trust in the news media has fallen, it still ranks above social media and owned media. You gain audience reach and third-party credibility from published articles that helps improve awareness and preference for your brand. But doing media interviews …
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Great news! Your company scored a news media interview, a great chance to get your company’s story heard. And they’ve chosen you as the spokesperson. Now what? You clearly want to do a great job. But you also have a full-time job and life. On top of all that, many people get nervous before a …
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