media interviews Archives - Crystal Clear Communications

Filed Under: media interview, media interviews, Message Map, opinion

By Ariana Nikitas

Media interviews: Should you give your opinion?

Participating in media interviews is a great way to get your message heard. Research shows that consumers trust independent, third-party media more than most other sources. I’ve coached hundreds of clients how to be successful in media interviews. And one of the trickier items to navigate is whether you should give your opinion in a …

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Filed Under: media, media interview, media interviews, Message Map, spokesperson

By Ariana Nikitas

Are you using the best spokesperson for media interviews?

Doing news media interviews can be a great way to get your message heard. While overall trust in the news media has fallen, it still ranks above social media and owned media. You gain audience reach and third-party credibility from published articles that helps improve awareness and preference for your brand. But doing media interviews …

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