“How do you determine the most relevant content to share in order to attract customers?” “How do you make the content relevant to the audience so that they continue to come on board?” These are two of the Top 100 Questions marketers asked in our workshops on #contentmarketing. To keep content relevant, marketers must do …
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5 ideas to keep content fresh + 3 ideas to keep content engaging To keep content fresh, perform original research. Research can take several forms: 1. Host a quiz. Quizzes hook people’s curiosity, as they seek to fill the information gap between your questions and what they know. That’s why game shows are so popular. …
It’s one of the top 100 questions that marketers ask about content marketing. Is your content ‘all over the map’? How can you fix that problem and focus your company’s content marketing better? Write a content marketing mission statement. Here’s how, step by step. How to Write a Content Marketing Mission Statement in 5 Steps …
Which content marketing topics matter most to marketers? The future of content marketing will be all about customers’ questions. As I predicted in Joe Pulizzi’s blog: Content marketing winners will listen intently to buyers’ questions and weave teaching into their companies’ DNA. They’ll put listening before yelling, showing before telling, and teaching before selling.” Why …
Content Jam 2017 brought together hundreds of marketers and thought leaders last week in Chicago. Among the ideas that bubbled to the surface were these 5 insightful ideas about how to write better marketing content. Congratulations to Andy Crestodina and Amanda Gant for putting on a one-day conference that was jam-packed with meaty content. Want …
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Marketers seek a secret formula for content marketing success Most marketers try to play content marketing by the rules. They seek out: Best practices Examples to emulate Checklists and templates A roadmap or guidebook. All are useful tools. That’s why I share best practices, templates and even a guidebook on content marketing. But here’s the …
Continue reading “Content marketing: Don’t follow rules. Make them!”