To get better at content marketing, you’ll need to learn from others. To do so, look for the right boss, the right blogs, the right books and the right tribe. Find new ideas, then do your own experiments! Find the right boss In a time when there are more job openings than people to fill them, …
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Content marketing thought leaders from around the world converged at Content Marketing World 2018 to share their wisdom with 4,000 marketers. Top questions and answers from Content Marketing World 2018! Here are the best 15 questions and answers from Content Marketing World #CMW2018: Q. What’s the biggest problem in content today? Kathleen Diamantakis, Managing Director-Strategy, T Brand …
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A smart marketer asked: “How can we better align content to the buyer journey, making it a personalized experience?” To align content to the buyer journey, learn what buyers really need. Buyer persona research lets you see through the eyes of buyers, so you can align content to the buyer journey. Personas yield abundant, specific …
More visuals People’s attention spans are short. If you can’t hook your audience in 7 seconds, people may not get your message. Visual content is quicker to absorb than text. Visuals take less effort and offer more reward. That’s why visuals break through, they’re better remembered, and they’re more liked and shared on social media. …
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Focus content on the topics buyers care about the most. Whether you can succeed with content tied closely to your product depends on which category your product competes in — and what your buyers want most from content. If, in your category, buyers care most about the product, by all means, offer product-centric content. But …
The best way to better engage readers is gradually. Let readers set the pace. Don’t dump too much information (TMI) on them all at once. 1. Offer a content snack, then scale up To better engage readers, start them out with a taste – a content snack. Then let them gradually build up to a …