Here are 77 ideas to help you simplify content. Do you think experts are working overtime to make content marketing seem more and more complicated? I do. Avoid needless complexity. Instead, achieve simplicity with a one-page strategy and a one-page Message Map. Focus on fundamentals to make your content simple and great! Here are 77 …
How to keep your content marketing always on message? It’s a tough job: to keep all your company’s marketing and communications on message as you address customer segmentation. As a marketer from Ingersoll-Rand asked, “How to speak to diverse audiences while maintaining a holistic experience across properties?” This messaging challenge ranks among the Top 100 Questions on …
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To create a test and learn environment, focus first on creating an innovation culture in the Marketing Department. How? Make sure innovation is everyone’s job. Don’t make the mistake many companies make: they handpick a small set of innovators whose sole job is innovation. They build a small innovation tent for hand-picked explorers. But a small innovation …
Most of us learned English at home, but 375 million people speak English as a second language. Imagine how much harder it is to get your message across to them. Reach Customers Online With Simplified Global English Soon, speakers of English as a second language (ESL) will outnumber the 375 million native English speakers. It’s essential to address your …
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