5 ideas to help you maximize content 1. Dedicate a person or team to content To maximize content marketing and invest the least money, time and effort, you need to create a dedicated content team. This advice may sound counterintuitive. But you will get more out of a dedicated 2-person content team than by assigning …
To help you create time for content marketing, here are 5 ideas on how to produce the most content marketing in the least time. 1. Identify and address the root cause of jam-packed days. To create time for content marketing, first reflect on what is the root cause of your days becoming jam-packed. Everyone’s to-do list …
To build a content marketing strategy from scratch, get internal buy-in. How? Here’s the short answer: Inside the company, build buy-in by collaborating with colleagues to co-create your content marketing mission, strategy, and message. Use buyer persona research or customer question analysis to gain crucial insights into what buyers need. Here’s a step-by-step process for …
How to get your organization engaged in content marketing? Why isn’t it easier to get your whole marketing team aboard with content marketing? Many content strategists struggle to get their whole marketing team aboard with content marketing. That’s why they ask questions like these: “How can other aspects of brand messaging (i.e., advertising, plus PR) …
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It’s one of the top 100 questions that marketers ask about content marketing: How to formulate a one-page content marketing strategy? The good news is: marketers who write down their content marketing strategy are 4 times more successful than those who don’t, says Joe Pulizzi. The bad news is, most marketers lack a written content …
It’s one of the top 100 questions that marketers ask about content marketing. Is your content ‘all over the map’? How can you fix that problem and focus your company’s content marketing better? Write a content marketing mission statement. Here’s how, step by step. How to Write a Content Marketing Mission Statement in 5 Steps …
