The best way to better engage readers is gradually. Let readers set the pace. Don’t dump too much information (TMI) on them all at once. 1. Offer a content snack, then scale up To better engage readers, start them out with a taste – a content snack. Then let them gradually build up to a …
Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice: How can a brand quantify content ‘tone’ as in ‘brand voice’? How do you create a consistent brand voice? What should be written from the brand voice versus an author? Do you have best practices/tips for creating a …
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How to engage people in content marketing from the start. A marketer from Hiscox, a business insurance firm, asked this question about content marketing, “What are the best practices for engaging your audience in the beginning phase?” It’s one of the Top 100 Questions on content marketing. When you first get to know any audience, these …
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In workshops, marketers have asked me over 2,100 questions about content marketing. Their questions provide great insights into content marketers, content marketing jobs to be done, and the content marketing journey. Here are answers to the Top 100 Content Marketing Questions, which span B2C and B2B content marketing. To search for answers by topic, use these …
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A marketer from CarMax asked, “How do I measure content marketing success? What if there are no click-throughs?” She added that she’s talking about an informational webpage, not a sales page. Questions about marketing metrics and marketing performance measurement are among the Top 100 Questions about content marketing. Many marketers lack the time, money, or …
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A marketer from Parker.com asked how to track the success of content in a workshop. It’s one of the Top 100 Questions marketers ask about content marketing. Why you need to measure Content marketing measurement serves two primary purposes: To improve content marketing performance over time. To demonstrate business results to Sales and executives. Both …
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