In our content marketing workshops, marketers from GlaxoSmithKline and US Cellular raised questions about the best times to schedule and publish content marketing: Q. “How did you determine the best content frequency for your audience?” Q. “Based on the platform (YouTube, website, Twitter, etc.), what is the appropriate schedule of content to push out to keep …
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This is one of the Top 100 Questions that marketers asked in my Fast-Forward Your Content Marketing workshops. Here are 5 ideas on how to build buy-in and internal momentum for your content marketing program. 5 Ideas to Build Internal Buy-In for Content Marketing 1. Build a big tent. Content marketing takes more than the Marketing Department …
A marketer at Vanguard asked this question in our content marketing workshop: “What’s the best way to push content marketing to drive results, on our own site with traffic drivers vs. with publishers?” It’s one of the Top 100 Questions on content marketing. To find the best way to push content and drive results, answer these …
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A marketer in one of our workshops asked: “How can we use content marketing to regain customer trust in our brand?” Every brand makes mistakes, and if they don’t address the mistake correctly, customers lose trust. That’s why marketers often find a need to apologize to a customer. “How to apologize to customers effectively?” is …
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A marketer at the University of Chicago Medicine asked, “How to measure the success of your content marketing efforts?” I heartily recommend an approach called all-in analytics. Measure marketing by working from the macro to the micro results, that is: Measure overall results from all your marketing. Then measure the results of specific marketing campaigns. …
At Content Marketing World (CMW) 2019, thought leaders raised 4 fundamental questions for marketers about content marketing’s future: Are marketers prepared for the end of social media? Ready for the seismic shift under way in content marketing: voice first, marketing AI and content saturation? Are marketers taking the right approach to persuasion? If you use …
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