Do you ever get frustrated when you’re reading or watching a news media interview and the interviewee doesn’t answer a question? He or she either talks about something that has nothing to do with the question or simply says, “No comment.” These two ways of “answering” questions turn off the audience and prevent the interviewee […]
Filed Under: Artificial intelligence, Campaign Monitor, Christopher S. Penn, Content Marketing Strategy, conversion rates, email marketing, email scheduling, measurement0 comments
Top 100 Content Marketing Question: What are typical conversion rates of content marketing realistically?
Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or […]
Filed Under: #CMWorld, Andrew and Pete, Andrew Davis, Ann Handley, Brian Massey, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Content Marketing World, Dewitt Jones, Dorie Clark, Heidi Cohen, Joe Pulizzi, Kathleen Diamantakis, Lee Odden, Mitch Joel, Tina Fey0 comments
Content marketing thought leaders converged at Content Marketing World 2018 to share their wisdom with 4,000 marketers. Here are the best 15 questions and answers from #CMW2018: What’s the biggest problem in content today? Kathleen Diamantakis, Managing Director-Strategy, T Brand at The New York Times: “It’s meaningless, empty. More noise than signal. “People are discontent with content […]
Have you ever attended a presentation where the speaker said something like, “Let’s see… what does my next slide say?” Or where the speaker actually read word-for-word what was on their slides? Unfortunately, I’ve witnessed countless speeches where these or similar scenarios occurred. And you know what? It really bugs me! Because in addition to […]