Most marketers I know are enjoying some much-needed time off before the new year begins. Yet, as much as we all love time to ourselves, as soon as we’re back at work, the pace will be quick, and the demands will soar. What’s the number one thing marketers can do to prepare for 2025? Learn …
I’ve written before that employees are your best brand ambassadors. To protect your brand, every employee needs to represent your brand consistently. And that means every customer should have a great experience every time they interact with your brand. I was recently in the hospital, and while I know every medical professional has their own …
Continue reading “Do your customers get a great experience every time?”
Whether you’re participating in a news media interview, giving a presentation, or simply sitting in a meeting, there’s always a chance you will get hard questions. How you answer can affect how your audience hears and perceives you. Most of us use some type of stalling technique when we’re asked hard questions. Common techniques include …
At a conference I attended last week, I paid close attention to all the presenters and the audience’s reactions. Some of the presenters engaged the audience and clearly captured their attention. Here’s what I noticed about those speakers: They used the word “you” frequently, so the audience knew the content was about them. They had …
Continue reading “Presenting? See what great presenters have in common”
Are you busy? I’m busy. Almost everyone I know is busy. As busy people, we don’t have the time or patience for long-winded speakers. In every meeting I attend, I hope the speakers will be concise. Yet most of them aren’t. Many of them take 5-6 sentences to state what could be explained in 1 …
I received a request last week. It was in the middle of a long email and didn’t feel like a direct request. In fact, there wasn’t a single question mark in the email. Almost halfway through the email, the sender wrote, “I wanted to ask how you feel about (project X). I know how I …