Message Map Archives - Page 30 of 34 - Crystal Clear Communications

Filed Under: 1-page Message Map, Andrew Davis, Buyer Persona, Buyers' Journey, Content Marketing, Message Map

By George Stenitzer

Create A Great Marketing Message: Inquire Before You Inform

How persuasive is your marketing message? Is it all it could be? Or could you make it even better? Successful marketing messages persuade customers when they follow the three I’s — inquire, inform and inspire. INQUIRE: Inquire to understand who your audience is and what they really want. Talk to prospects and customers face-to-face, conduct …

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Filed Under: 1-page Message Map, 7 Seconds, Audience's Bill of Rights, Business Marketing Association, Buyer Persona, Buyers' Journey, Customer Questions, Dr. Carmen Simon, Global English, Message Map, On Message, writing

By George Stenitzer

Your Audience’s Bill of Rights

The Audience’s Bill of Rights. See marketing through your audience’s eyes To help you see how marketing looks through the eyes of customers, I created the Audience’s Bill of Rights. Most advice on marketing comes strictly from a marketer’s viewpoint. But we can learn a lot by looking at content through the audience’s eyes. It’s crucial for marketers to …

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Filed Under: 1-page Message Map, 7 Seconds, Buyers' Journey, Message Map, On Message

By George Stenitzer

Who tells your company’s story best?

When it comes to telling your company’s story, who’s your best storyteller? Is it your founder, CEO, salespeople, marketers, human resources, or customers? This question reminds me of the story of 6 blind men. When an elephant arrived in a village in India, 6 blind men went to observe it by touch. The first man touched …

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Filed Under: 1-page Message Map, 7 Seconds, Buyers' Journey, Message Map, On Message, Short Attention Spans

By George Stenitzer

Win Buyers’ Attention with the Right Size Message

When you share your business’ story, at first a buyer may give you only a few seconds of attention. As in the story of Goldilocks and the Three Bears, your content serving sizes need to be just right for any occasion. That’s why marketers put so much focus on perfecting an elevator pitch. The elevator pitch is your …

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Filed Under: 1-page Message Map, Message Map, On Message, Storytelling

By George Stenitzer

Message Maps Outperform Outlines, Scripts and PowerPoint

On stage, one page beats other formats A 1-PageTM Message Map is a simple diagram that helps you deliver your business message even more effectively. Among its many uses, a Message Map helps you succeed in live events such as: Employee meetings Customer presentations Product demonstrations Sales conferences Speeches Interviews with news media Investor calls. …

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Filed Under: 1-page Message Map, 7 Seconds, Customer Questions, Message Map, Short Attention Spans, Thought-Provoking Content

By George Stenitzer

84 Questions to Spark Your Business Story

To ignite your story, start with the right questions When I work with clients to co-create their business story, we start with questions about customers and the business. From the answers, we co-create a 1-PageTM Message Map. Use these 84 thought-starter questions to create or improve your business story. What’s your company’s purpose? How do you make the …

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