Focus on one message at a time to strengthen your message. How to Strengthen Your Message Map Here’s a crucial rule about Message Maps: the heart of your message can convey only one main message – never two or more. Why? Because if you try to communicate multiple messages, it’s unlikely that audiences will retain …
Continue reading “To Strengthen Your Message, Focus on One Message at a Time”
Marketers and event planners know that the dry run is essential to successful presentations and conferences. Yet, all too often, presenters don’t take the dry run seriously or fail to show up at all. I’ve conducted presentation training and rehearsals for years. While most of the time speakers show up, often they won’t take the …
Continue reading “How to get your presenters to do a true dry run”
Emotional messages move people to act. Put emotion into your message to engage more people in your audience. The heart and soul of your Message Map That’s why a heart is the center of your Message Map. How can you make the heart of your message great? In the eyes of your audience, the heart …
Creating a strategic message helps companies deliver a clear, compelling message to the market. My business partner George Stenitzer and I have conducted hundreds (?) of Message Mapping workshops over the years, and clients consistently ask how they can prepare for the workshop. Think like your audience My response is always the same: Come to …
Continue reading “Creating a strategic message? Think like your audience”
My recent blog about Message Maps provided one example of a 7-second Message Map from a professional association of orthodontists. This week I’m sharing more examples of 7-second Message Maps, from a nonprofit organization and a technology business — plus some pointers on how to make your 7-second message sing. Put emotion into your home base …
Continue reading “Examples of 7-Second Message Maps, Plus Pointers”
Since business attire became even more casual during the pandemic—when was the last time you saw someone in a tie—many clients are asking what to wear when presenting. Like business attire, presentation attire has changed a little with the times. However, that’s not an excuse to wear something too casual. You still need to dress …