Filed Under: 1-page Message Map, emotional appeal, Heart of your message, Message Map, What's in it for me?, WIIFM?
Emotional messages move people to act
Emotional messages move people to act. Put emotion into your message to engage more people in your audience. The heart and soul of your Message Map That’s why a heart is the center of your Message Map. How can you make the heart of your message great? In the eyes of your audience, the heart …