Create a powerful strategic message by putting your customers first. Customer-centered messages work! Remember: a message that sounds too self-centered is dangerous for your brand — like a braggart you can’t stand. Use More You, Less We It’s surprising how many brands approach their messages from the wrong point of view – putting their own …
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A major pitfall for brands is sending mixed messages. When companies send mixed messages that say conflicting things about their brand, consistency gets lost and audiences get confused. Confused customers don’t write checks. Listening to mixed messages is torture, like straining to hear a radio station that’s too far away. The static drowns out the …
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To create a successful marketing message, you need to avoid 6 traps that hurt brands’ messages. Today we’ll discuss trap #2, choosing a generic or plain vanilla message that echoes competitors. (Here’s a blog on how to avoid trap #1.) Beware of familiar-sounding messages Brands naturally gravitate toward messages that sound familiar. But in the …
Avoid these traps with your marketing message. You can learn a lot about strategic messages from other brands, especially brands that put a mess into their message. As you review brands’ websites, you’re likely to find the mistakes that others make with their marketing messages. Marketers need to avoid six traps that cause strategic messages …
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Focus on one message at a time to strengthen your message. How to Strengthen Your Message Map Here’s a crucial rule about Message Maps: the heart of your message can convey only one main message – never two or more. Why? Because if you try to communicate multiple messages, it’s unlikely that audiences will retain …
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Emotional messages move people to act. Put emotion into your message to engage more people in your audience. The heart and soul of your Message Map That’s why a heart is the center of your Message Map. How can you make the heart of your message great? In the eyes of your audience, the heart …