mixed messages Archives - Crystal Clear Communications

Filed Under: 1-page Message Map, Message Map, mixed messages

By George Stenitzer

Stop Confusing People: Nix the Mixed Messages

A major pitfall for brands is sending mixed messages. When companies send mixed messages that say conflicting things about their brand, consistency gets lost and audiences get confused. Confused customers don’t write checks. Listening to mixed messages is torture, like straining to hear a radio station that’s too far away. The static drowns out the …

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Filed Under: broken trust, consistent message, coronavirus, coronavirus crisis communications, crisis communications, inconsistent messages, mixed messages

By George Stenitzer

Mixed messages are needlessly killing people

Sending mixed messages never helps Mixed messages never help you or your audience. They can even kill people, as we’ll surely learn from future case histories on coronavirus communications. Unfortunately, leaders are learning the hard way that effective messages need to be true, clear, concise, coherent and consistent. Consistency equals credibility, neuroscience shows. One question …

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