Naming a new product can be frustrating and emotional. Why? Because the person or team who invented the product often feels very attached to its name. It can be difficult to find a name that isn’t already taken. Marketing and Development sometimes disagree on which name will work best in the market. When you get …
Awareness of the need for change is the first step in persuading people to act. In good news, awareness is the easiest step in the process of changing. It’s moving from awareness to action—changing behaviors—that’s difficult. Why is moving from awareness to action so difficult? Think about the best conference you attended or the best …
Continue reading “How to move buyers from awareness to action”
That question comes from Andy Harrington, head of sales and marketing at US Hose Corporation. By asking the best question in my competition, Andy has won a copy of Sally Hogshead’s book How the World Sees You. Andy, thanks for inviting me to imagine the future of social media! The big social media incumbents, Facebook, YouTube, Linked …
Continue reading “Content marketing: what’s the best future social media outlet?”
By 2020, personalization of the customer experience will become the foundation of any business. It will even overtake technology and innovation factors. Personalization is the trend of the future, so you should start to introduce it into your business processes now. Content personalization is just one step in the whole personalization strategy. This blog explains …
Continue reading “Content Marketing: Adapt your strategy to personalize content and win customers”
My career started in radio and newspapers, so I still bring a news viewpoint to content marketing. Here are 9 lessons learned working in the news media that still inform my content marketing work. 1. Deadlines are your friend. Many people dread them. Some people hate them. But I like deadlines. What I like most …
Continue reading “9 Lessons Content Marketing Can Learn from News Media”
Quotes from 12 content marketing gurus Tomorrow we celebrate Thanksgiving. It’s a special day to say thanks to the people we’re grateful for, such as: You, a reader of my blog! Our clients at Crystal Clear Communications! Our business partners who help clients solve marketing problems! Marketers who participate in my content marketing workshops! Our families and friends …
Continue reading “Grateful to you and my content marketing gurus”
