Marketing Archives - Crystal Clear Communications

Filed Under: 1-Page Content Marketing Strategy, Andy Crestodina, Content Marketing, content marketing editorial mission statement, Content Marketing Institute, content marketing mission, content marketing mission statement, Marcus Sheridan, Tim Washer

By George Stenitzer

Leapfrog Competitors with Your Content Marketing Mission Statement

To create content audiences crave, start with a clear content marketing mission Yes, you can leapfrog your competitors in #contentmarketing. Here’s the best place to start: define your content marketing mission statement. To do so, write one sentence that answers 5 crucial questions: Who is the source of the content? What types of content will …

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Filed Under: 1-Page Content Marketing Strategy, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Short Attention Spans

By George Stenitzer

Free Template for a 1-Page Content Marketing Strategy

Free Template for a One Page Marketing Plan What is a 1-page marketing strategy? Most marketers try to create content marketing without a written strategy. That’s a big mistake. Content Marketing Institute (CMI) research found that most marketers lack a written content marketing strategy: Marketing strategy often may seem too daunting to take on. Maybe …

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Filed Under: #OptOutside, Built to Last, Content Marketing, Purpose, Russell Sparkman, Selling with Noble Purpose

By George Stenitzer

Inject Purpose into Your Content Marketing

Last week, we explored how great content marketing makes your customers smarter. But should content marketing serve an even higher purpose? Russell Sparkman of Fusion Spark Media emphatically answers, “Yes!” “The most important content marketing question to ask is: What’s your purpose?” he avers. He says, “Life is too short to make content that doesn’t …

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Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Customer Questions, Message Map, On Message

By George Stenitzer

How Customer Questions Blaze the Content Marketing Trail

To buy, customers need answers, and they need them now. Your customers’ path to purchase is strewn with questions. Here are 5 ways to use customer questions to create great content and inform your content marketing strategy. Like an iceberg, most of the meaning in a set of customer questions lies below the surface. You may be …

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Filed Under: Big Data, Content Marketing Strategy, Social Media

By George Stenitzer

Content marketing: what’s the best future social media outlet?

That question comes from Andy Harrington, head of sales and marketing at US Hose Corporation. By asking the best question in my competition, Andy has won a copy of Sally Hogshead’s book How the World Sees You. Andy, thanks for inviting me to imagine the future of social media! The big social media incumbents, Facebook, YouTube, Linked …

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By George Stenitzer

Caffeinate Your Customers

Coffee is a marketer’s best friend When you need to grow sales, it’s also your customers’ best friend. Caffeinate your marketing to give sales a lift. In Finland, every business meeting begins with coffee. My coworkers in Finland helped me learn to respect and appreciate their opening ritual — all coffee, no talk about business. …

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Category Archives: Marketing

Leapfrog Competitors with Your Content Marketing Mission Statement

Free Template for a 1-Page Content Marketing Strategy

Inject Purpose into Your Content Marketing

How Customer Questions Blaze the Content Marketing Trail

Caffeinate Your Customers

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

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Category Archives: Marketing

Leapfrog Competitors with Your Content Marketing Mission Statement

Free Template for a 1-Page Content Marketing Strategy

Inject Purpose into Your Content Marketing

How Customer Questions Blaze the Content Marketing Trail

Content marketing: what’s the best future social media outlet?

Caffeinate Your Customers

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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