The weakest link in BtoB marketing happens on the first step in the buyers’ journey. In step 1, buyers try to figure out whether they have a problem. They ask, is it serious? Or can we just stick with the status quo? Content marketers must help buyers recognize problems and size them up. Help buyers …
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Win buyers’ attention fast! Boil your message down to 7 seconds. One thing’s for sure this New Year: your buyers are super-busy. They’re bombarded by thousands of messages a day. So are you! That’s why people train themselves to ignore most marketing messages. So how can your content marketing break through the barriers that buyers …
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Spring is here! And gardening offers 9 lessons to help your content marketing flourish. Learn how to cultivate content. 9 Ways To Cultivate Content For Bigger Yields in Content Marketing The view from the curb. When someone looks at a house, the landscape creates the first impression. Does your content marketing look great from the …
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At Content Marketing World 2015, a philosophical streak emerged among the industry’s experts. They grappled with big questions such as: What is content marketing all about? Here are 10 simple yet profound answers from the industry’s leading lights: 1. “We are not the center of our customers’ universe. But it is our job to figure …
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An interesting undercurrent surfaced at Content Marketing World. Content marketers are increasingly driven by the fear of missing out (FOMO) on the next shiny new thing. It’s natural for marketers to fear missing out. We’re curious and inventive people. We want to explore each new thing that comes along. In burgeoning fields such as content …
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To win attention from customers, inject news into your content marketing. News freshens your content dramatically. Make sure your content reflects what’s happening with your industry, company, and customers. Start by curating industry, company, and competitor news on your social media streams. Write newsy blogs that tie into current news stories. Even evergreen content wins …
