Filed Under: brand awareness, Buyer Journey, lead generation, Marketing, pipeline
How do you focus on brand awareness and lead generation?
Lately, many of my business-to-business (B2B) clients have expressed their desire to skip building brand awareness in favor of putting all their marketing dollars into lead generation. After all, marketing budgets are often tight, Sales is clamoring for leads, and executives want more revenue. Clearly, my clients are not the only ones struggling with this …
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