B2B Content Marketing Archives - Page 9 of 12 - Crystal Clear Communications

Filed Under: 7 Seconds, B2B Content Marketing, Content Marketing, Qualified Leads, Social Media, Social Selling

By George Stenitzer

Extend Your Content Marketing Reach with Social Media

How to extend your content marketing reach with social media. Decide on a clear role for social media. Get employees, executives, and sales involved! Are you getting everything you want out of your company’s social media activities? If not, below are some tips on how to harvest more business benefits from social media. Decide on …

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Filed Under: 1-page Message Map, 7 Seconds, B2B Content Marketing, Buyers' Journey, Challenger Sale, Content Marketing, Message Map

By George Stenitzer

Content Marketing: 7 Ways To Break Through in 7 Seconds

Win buyers’ attention fast! Boil your message down to 7 seconds. One thing’s for sure this New Year: your buyers are super-busy. They’re bombarded by thousands of messages a day. So are you! That’s why people train themselves to ignore most marketing messages. So how can your content marketing break through the barriers that buyers …

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Filed Under: B2B Content Marketing, Buyers' Journey, Content Marketing

By George Stenitzer

B2B Content Marketing: Top 7 Blogs of 2014

The hot content marketing topics in 2014 were messaging, measuring and matching content to buyers’ needs. The B2B Content Marketers Blog’s most popular 2014 topics were: Messaging How to create consistent messages for content. Stay on message while managing the challenges of many buying personas, business units, content creators, and continents to cover. Content marketing start-ups How you can launch a …

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Filed Under: B2B Content Marketing, Buyers' Journey, Content Marketing

By George Stenitzer

Content Marketing: Helping Buyers Comparison Shop to Build Relationships & Grow Sales

A marketer from AutoNation asked a question about whether a multibrand retailer should help buyers with comparison shopping. “How can we create relevant content without upsetting our manufacturer relationships? For example, giving a comparison of two vehicles from different manufacturers?” This question about comparison shopping ranks among the Top 100 Questions on content marketing. You win …

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Filed Under: B2B Content Marketing, Content Marketing

By George Stenitzer

Thanks to you and to 10 great teachers of content marketing!

Tomorrow we celebrate Thanksgiving in the U.S. It’s a special day to appreciate and say thanks to people we are grateful to know. Like you! Thank you! I appreciate you as a reader of the B2B Content Marketers blog. Thanks to everyone who asked a hard question about content marketing at Content Marketing World. People who ask questions make …

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Filed Under: B2B Content Marketing, Buyers' Journey, Content Marketing

By George Stenitzer

“How Do We Know if We’re Being Helpful, if Our Content Marketing Answers Customers’ Questions Well?”

Use analytics to see how helpful customers find your content marketing. Look for: Which pages are most well-read on your website? Which pages are read by people who spend the most time on your site? What’s the path through the site for readers who look at 5 or more pages? Which social media posts generate …

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Tag Archives: B2B Content Marketing

Content Marketing: 7 Ways To Break Through in 7 Seconds

B2B Content Marketing: Top 7 Blogs of 2014

Content Marketing: Helping Buyers Comparison Shop to Build Relationships & Grow Sales

Thanks to you and to 10 great teachers of content marketing!

“How Do We Know if We’re Being Helpful, if Our Content Marketing Answers Customers’ Questions Well?”

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

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Tag Archives: B2B Content Marketing

Extend Your Content Marketing Reach with Social Media

Content Marketing: 7 Ways To Break Through in 7 Seconds

B2B Content Marketing: Top 7 Blogs of 2014

Content Marketing: Helping Buyers Comparison Shop to Build Relationships & Grow Sales

Thanks to you and to 10 great teachers of content marketing!

“How Do We Know if We’re Being Helpful, if Our Content Marketing Answers Customers’ Questions Well?”

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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