Brands that walk side by side with customers show up as partners. Content marketing can go a long way towards proving that you’ll be a good partner to customers. It’s crucial to demonstrate your potential as a partner, because customers perform 2/3rds of the buying journey online and only 1/3 with a sales rep. Good …
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The role of technology marketers is changing quickly. So marketers need to embrace content marketing, take advantage of digital and social media, and challenge customers with thought-provoking content to leapfrog past competitors. View “An Interview with George Stenitzer, VP Marketing and Corporate Communications, Tellabs” at marketingmoves.com Contact Us
Read full article in Global Telecoms Business. Excerpt follows: Strategic content marketing educates customers and opens their wallets The scarcest commodity today is your customers’ attention. Customers make their first critical decision in 7 seconds: whether to listen, start a conversation or shut you down. For vendors, these 7 seconds mark the first moment of truth. You have 7 seconds …
Marketing disruptive technologies takes an innovative marketing plan and persuasive content. Here’s how we marketed disruptive technology at Tellabs, winning recognition as a BtoB Best Marketer twice. See Ad Age story 1 and story 2. Contact Us
Salespeople no longer guide the buyer’s journey. BtoB buyers do 2/3rds of the buying process online, and only 1/3rd with sales, says Sirius Decisions. That’s why content marketing must make a buyer’s path clear. Imagine that the buying process is like crossing a river on stepping stones. Take one step at a time. From your buyer’s perspective, the path …
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My new article “Strategic content marketing educates customers and opens their wallets” appears on the Global Telecoms Business website. Here’s an excerpt on changes in the BtoB buying process from that article. The buying process is now two-thirds online, one-third sales. About 67% of the buying process takes place digitally, says Sirius Decisions. Rather than spend time with …