Make someone happy today with positive messaging. Positive Messaging During the Pandemic Positivity is hard to come by in the wake of COVID-19, and the mainstream media certainly haven’t helped spread it. In addition to being great for emergency management at the onset of the coronavirus (e.g., where to get tested, what ordinances are in …
Continue reading “Will your content make someone happy today?”
If you’ve been putting off updating your website for years, I can’t say I blame you. When your business is growing and the number of monthly visitors is going up, it’s tempting to keep everything the same. Rather than stay at the forefront of design and usability, you want to stick with what’s been successful …
Continue reading “Time For An Upgrade? Signs Your Current Website Might Not Cut It Anymore”
Regardless of whether you’ve heard of the Zero Moment Of Truth (ZMOT), you’re probably familiar with the underlying premise: the decision-making point of an online searcher’s quest is the point at which they place that search. Have you ever had a pressing need to place an online order in the early hours of the morning …
Continue reading “Where does zero moment of truth fit into your content marketing efforts?”
Marketers jealously guard their results – including conversion rates of content marketing. That’s why it’s so hard to find information about typical conversion rates of content marketing. Why don’t people share conversion rates? Because their competitors would love to know. Conversion rates of content marketing vary dramatically, driven by these variables: Industry Company Product or …
