Coffee is a marketer’s best friend When you need to grow sales, it’s also your customers’ best friend. Caffeinate your marketing to give sales a lift. In Finland, every business meeting begins with coffee. My coworkers in Finland helped me learn to respect and appreciate their opening ritual — all coffee, no talk about business. …
Presenting is a great way to market yourself and get your message heard. But if you don’t follow some simple rules of presenting, you could waste the opportunity. To ensure you make the most of your next presentation, follow these 5 rules: Respect your audience. Make a message map. Use visual aids well. Practice. Prepare. …
Do you find yourself avoiding people who hold an opposing political view, or self-censoring your words to avoid starting a fight? Civil discourse has declined, in America and around the world. It’s hard to have an everyday conversation sometimes. That fact weighs heavily on individuals and our cultures. In her book, High Conflict: Why We …
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Marketers make their living promoting solutions and services for others. But are you marketing yourself? I come across more and more clients who struggle to market themselves internally. Marketing yourself internally is important to ensure your leadership team is aware of and understands the results you’re achieving. Marketing yourself is also critical when seeking a …
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Some businesses have it easier than others when it comes to being there when their buyers need them. In fact, near the end of a recent girls’ night out, the heel broke off my shoe and one of my friends got a mysterious bug bite that swelled up alarmingly. As “luck” would have it, there …
When you create your message, don’t try to fool your audience. This point may seem obvious … but companies, brands and leaders are often tempted to mislead people. Whatever you say in your message, make sure it’s the truth. It’s practical to always tell the truth because: It’s the right thing to do. …
Continue reading “Tell the Truth. Don’t Try to Fool People.”