thought leadership Archives - Crystal Clear Communications

Filed Under: content, content strategy, ghostwrite, ghostwriting, Marketing, Message Map, thought leaders, thought leadership

By Ariana Nikitas

How to successfully ghostwrite thought leadership content

One of the best ways to get the attention of your C-level target audience and gain credibility for your brand is through thought leadership. In fact, in Edelman’s 2020 B2B Thought Leadership Impact Study, CEOs said that strong thought leadership content strengthens a company’s reputation and positively impacts RFP invitations and wins. Yet all my …

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Filed Under: 1-Page Content Marketing Strategy, Content Marketing, Marketing, Message Map, thought leader, thought leadership

By Ariana Nikitas

Want to improve your content marketing? Use thought leadership

Using thought leadership in your content marketing is a great idea. Why? Because it sets you apart from competitors and helps close sales, research from Edelman shows: If thought-proving content from thought leaders increases sales, why don’t more companies use it in their content marketing? The number one reason I hear from my clients is …

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