Filed Under: content, content strategy, ghostwrite, ghostwriting, Marketing, Message Map, thought leaders, thought leadership
How to successfully ghostwrite thought leadership content
One of the best ways to get the attention of your C-level target audience and gain credibility for your brand is through thought leadership. In fact, in Edelman’s 2020 B2B Thought Leadership Impact Study, CEOs said that strong thought leadership content strengthens a company’s reputation and positively impacts RFP invitations and wins. Yet all my …
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