Content marketers are in a war to win customers’ attention. Are you prepared to win? Thanks to content overload, more and more content marketing just gets ignored. Now you need a strategy that makes your content even more competitive. Today’s infographic on how to win attention with content marketing can help you. To win the first glance …
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6 Questions & Answers about your Marketing Message While discussing a business marketing message in my workshop, marketers raised questions on how to make a clear, compelling, concise business message — a breakthrough message. Specifically, marketers asked: How to explain a complex business in 7 seconds to gain attention?” “What are some tips for writing headlines …
The presidential campaign has brought forth a bumper crop of jumbled, incoherent messages. As marketers work on their companies’ stories, we can learn a lot from the mistakes politicians are making with their messaging right now. Incoherent messaging is an equal-opportunity trap that catches candidates from both parties, including: Republicans Ben Carson and Donald Trump Democrats Hillary Clinton, …
Continue reading “Don’t Insult Your Audience: 13 Messaging Mistakes to Avoid”
What your marketing messages can gain from 3 usability ideas Recently I read a great little e-book on usability called The Ten Commandments of UI Design. It offers 3 ways to sharpen up your marketing messages by applying website usability ideas. Make it easier for your audiences to hear and act on your company’s marketing messages: Always …
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Marketers from Intel participated in my recent ANA content marketing workshop. In my workshops, marketers learn how to create Message Maps to clarify and simplify marketing messages. To my surprise, the Intel marketers put Message Maps to use quickly – in fact, within a week! Why did Intel move so fast? The company was working …
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How to make complex content simple Marketers who work in technology, finance, health care, and science-related fields face a common challenge: how to communicate very complex content and topics. Here are tips and tricks I learned from 30 years of writing about complex topics in telecom and technology. Find sources of simplified information. To unlock …
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