Is your marketing message strong enough to beat your competitors in the year ahead? Here are six ways to power up your marketing message. To win over your audience, power up your marketing message by creating a Message Map. In a Message Map, your main message is called home. It performs the job of answering …
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It’s crucial to get your marketing message right What makes a good marketing message? Your audience needs a message that’s: Clear, so even non-experts understand it Concise, to grab attention quickly Consistent, to build credibility over time Compelling, to engage people’s emotions as they decide what to do. The right format makes your marketing message …
Marketers invest tremendous resources in paid advertising media to expose customers to their messages. Last year American marketers spent more than $290 billion on paid media. To put that amount into perspective, it’s more than Finland’s gross domestic product (GDP). Ad money exposes your message. But it can’t make a stale message fresh. The fresher …
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Get your brand message heard. Do your customers hear your brand message? For many customers, the answer is “no.” It’s easy to tune out marketing messages. It’s hard to break through and get your brand message heard. Why? Because people in your audience are incredibly impatient. Here are some telling behaviors: People skim a webpage’s …
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Simple marketing messages succeed and resonate with people. Many of us know the acronym KISS: Keep It Simple, Stupid. Did you know the phrase originated in the US Navy in 1960? That acronym applies to marketing messages too. That’s why my business partner George Stenitzer and I frequently write about marketing messages: Many people make …
Presenting is a great way to market yourself and get your message heard. But if you don’t follow some simple rules of presenting, you could waste the opportunity. To ensure you make the most of your next presentation, follow these 5 rules: Respect your audience. Make a message map. Use visual aids well. Practice. Prepare. …
