Avoid these traps with your marketing message. You can learn a lot about strategic messages from other brands, especially brands that put a mess into their message. As you review brands’ websites, you’re likely to find the mistakes that others make with their marketing messages. Marketers need to avoid six traps that cause strategic messages …
Continue reading “6 Traps You Need to Avoid with Your Marketing Message”
Focus on one message at a time to strengthen your message. How to Strengthen Your Message Map Here’s a crucial rule about Message Maps: your home base can convey only one main message – never two or more. Why? Because if you try to communicate multiple messages, it’s unlikely that audiences will retain your message. …
Continue reading “To Strengthen Your Message, Focus on One Message at a Time”
Emotional messages move people. So put emotion into your message map. Home base is the heart and soul of your Message Map That’s why the home base always appears in the center of your Message Map. How can you make your home base great? In the eyes of your audience, a great home base does 7 …
My recent blog about Message Maps provided one example of a 7-second Message Map from a professional association of orthodontists. This week I’m sharing more examples of 7-second Message Maps, from a nonprofit organization and a technology business — plus some pointers on how to make your 7-second message sing. Put emotion into your home base …
Continue reading “Examples of 7-Second Message Maps, Plus Pointers”
How to keep your content marketing always on message? It’s a tough job: to keep all your company’s marketing and communications on message as you address customer segmentation. As a marketer from Ingersoll-Rand asked, “How to speak to diverse audiences while maintaining a holistic experience across properties?” This messaging challenge ranks among the Top 100 Questions on …
Continue reading “How Can You Keep Your Content Marketing Always on Message?”
Win buyers’ attention fast! Boil your message down to 7 seconds. One thing’s for sure this New Year: your buyers are super-busy. They’re bombarded by thousands of messages a day. So are you! That’s why people train themselves to ignore most marketing messages. So how can your content marketing break through the barriers that buyers …
Continue reading “Content Marketing: 7 Ways To Break Through in 7 Seconds”
