See what to say and say what you mean with a Message Map. Developing a strategic message is a big job that every organization needs to get done. Creating your strategic message today saves tons of work tomorrow. And it heads off the chaos and confusion that arise if you don’t have a message. To …
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Videos as a form of content marketing continue to grow more and more popular. Additionally, as our attention spans become shorter, content marketing videos are following suit. Two years ago, our clients asked us to produce 2-3 minute videos. Today that length is often down to 90 seconds. 90 Seconds to get your message heard …
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Hook your audience with a 7-second message. A Message Map helps you create a clear, concise, compelling message for your organization, business, or brand. The right place to begin creating your strategic message is with your 7-second, 23-word message. Why? Because when your CEO or spokesperson gets quoted in news media, chances are, they will …
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Last week during my morning pace-with-coffee routine, I walked by a book my life partner Robert recently read: David Thorne’s Deadlines Don’t Care if Janet Doesn’t Like Her Photo. It’s a title that resonates with marketers, as the approval process can sometimes seem like the most difficult part of marketing. It can be much more …
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Creating a competitive strategic marketing message with a message map. How to make your marketing message prevail with a message map. In your marketplace, chances are that one or more of your competitors lacks a powerful strategic message. You can quickly find out how competitive your message is, compared with competitors. Here’s how: anonymize your …
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3 presenting tips to make every slide count. Presenting? Make every slide count Virtually every presentation you see at a conference or in a meeting is accompanied by visual aids – usually PowerPoint slides. Yet most presenters don’t pay enough attention to those slides. Their slides contain too many words, distract from the presentation, and …