Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Andy Crestodina, Buyer Persona, Buyers' Journey, co-create, Marketing Strategies, Message Map, personal brand, SMEs, Social Media, subject-matter experts
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Top 100 Content Marketing Question: How to help subject matter experts (SMEs) understand the need for content marketing?
To help SMEs understand content marketing, start with one idea. There are only 2 kinds of pages on the Internet, as Andy Crestodina observes – selling and information pages. That’s a crucial distinction. Content marketing is all about creating great information pages that lead gracefully to selling pages. Help SMEs understand content marketing, so they […]
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