Blog Archives - Page 25 of 90 - Crystal Clear Communications

By George Stenitzer

How to measure content marketing success? Without click-throughs?

A marketer from CarMax asked, “How do I measure content marketing success? What if there are no click-throughs?” She added that she’s talking about an informational webpage, not a sales page. Questions about marketing metrics and marketing performance measurement are among the Top 100 Questions about content marketing. Many marketers lack the time, money, or …

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Filed Under: event planners, hybrid event, Message Map, Presentation, presenting

By Ariana Nikitas

Presenting at a hybrid event? Read these tips.

What is a hybrid event? The hybrid event is another way organizations have responded to life during a pandemic. Some people are now comfortable traveling. Others aren’t. To reach the most people, many event planners offer the option to attend events live or virtually. But hybrid events present new challenges for speakers. How do you …

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By George Stenitzer

“What’s the best way to push content marketing to drive results?”

A marketer at Vanguard asked this question in our content marketing workshop: “What’s the best way to push content marketing to drive results, on our own site with traffic drivers vs. with publishers?” It’s one of the Top 100 Questions on content marketing. To find the best way to push content and drive results, answer these …

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Filed Under: Buyer Persona, Marketing, new product, product naming, trademark

By Ariana Nikitas

Naming a new product? Read these tips.

Naming a new product can be frustrating and emotional. Why? Because the person or team who invented the product often feels very attached to its name. It can be difficult to find a name that isn’t already taken. Marketing and Development sometimes disagree on which name will work best in the market. When you get …

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Filed Under: apology, brands, customer trust in brands

By George Stenitzer

“How to use content marketing to rebuild customer trust?”

A marketer in one of our workshops asked: “How can we use content marketing to regain customer trust in our brand?” Every brand makes mistakes, and if they don’t address the mistake correctly, customers lose trust. That’s why marketers often find a need to apologize to a customer. “How to apologize to customers effectively?” is …

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Filed Under: action, awareness, buyer empathy map, Buyer Persona, buyers, content, Message Map

By Ariana Nikitas

How to move buyers from awareness to action

Awareness of the need for change is the first step in persuading people to act. In good news, awareness is the easiest step in the process of changing. It’s moving from awareness to action—changing behaviors—that’s difficult. Why is moving from awareness to action so difficult? Think about the best conference you attended or the best …

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