BMA Chicago: Content Marketing Video
The key to content marketing: Help customers before you sell. Contact Us
The key to content marketing: Help customers before you sell. Contact Us
Marketing disruptive technologies takes an innovative marketing plan and persuasive content. Here’s how we marketed disruptive technology at Tellabs, winning recognition as a BtoB Best Marketer twice. See Ad Age story 1 and story 2. Contact Us
To succeed, content marketing must make the buyers’ path clear. Buyers seek to answer specific questions during each step in the buying journey. And they prefer different types of content at each step. Imagine that the buying process is like crossing a river on stepping stones. Your buyers need to follow a clear path, all the way across …
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Salespeople no longer guide the buyer’s journey. BtoB buyers do 2/3rds of the buying process online, and only 1/3rd with sales, says Sirius Decisions. That’s why content marketing must make a buyer’s path clear. Imagine that the buying process is like crossing a river on stepping stones. Take one step at a time. From your buyer’s perspective, the path …
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When you work on content marketing, do you take notes? I find that taking notes makes your content marketing stronger. That’s why I always bring a notebook to work. Here are 5 ways notes can improve your content marketing: 1. Notes assure accuracy. Ask your information sources to check over your notes before writing a …
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Three Lessons in Content Marketing. Just a few blocks from home, we have a great farmers’ market on Sunday mornings. The market’s growing fast; it’s twice as large as last year. I found 3 lessons for content marketers at our farmers’ market. 1. Listen to the intent behind customers’ questions. Last year’s market had one bread …
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