“Where can I learn more about Message Maps?”
That’s a question I hear from people who learn to use Message Maps in my workshops.
Message Maps enable you to deliver a clear, concise, consistent business message in as little as 7 seconds, 23 words or less. Message Maps are easy to learn, and they’ll make you a better business storyteller.
If you’re new to Message Maps, a great place to start is:
A Message Map is a communications tool that helps you become a better business storyteller. It simplifies and streamlines your story, boiling it down to 1 page.
If you’ve already learned about Message Maps, these 10 blogs on Message Maps will help you become a master storyteller:
A Message map will help you keep all your content marketing on message – Tweets, headlines, emails, website, videos, apps, magazines, events, speeches and more.
Marketing messages that win the deal help customers see their unconsidered needs and challenge the status quo, Tim Riesterer says.
To create a breakthrough message, make sure it has the right size, the right structure and the right resonance with customers. Here’s how.
Companies need one main story, its umbrella message that tells all stakeholders – customers, employees, investors and influencers – what’s in it for them?
Make sure you drive your main message home to audiences. Use a powerful home base, says Tripp Frohlichstein, co-inventor of Message Maps.
A great marketing message inquires about what customers need, informs them fully by answering all their questions, and inspires them to act.
The Storyteller’s Secret offers great lessons on how to create your marketing message. Storytelling is not something we do. It’s who we are.
To make tough, complex decisions that involve many decision-makers, skip PowerPoint. Crystallize the solution with a 1-Page Message Map, as Intel did.
A Message Map makes your content marketing sing, so your message is backed up by the choir – your executives, spokespersons, employees & influencers.
To break through with customers, keep your marketing messages simple – one main point supported by 3 positive points. Use a 1-Page Message Map.
Learn more. If you have questions about Message Maps, I’d love to hear them! Send your question to firstname.lastname@example.org
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.