Filed Under: campaigns, Content Marketing, Digital marketing, marketers, Marketing, Message Map, personalized marketing
Will we see a digital marketing backlash?
Remember when digital marketing was the future? Marketers scrambled to persuade their organizations to put more money into digital and less into print. Everything was moving online. We created digital campaigns with online ads, emails, and social media posts. And then the pandemic made digital marketing almost our only option. It worked, at first. But …
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