Even when you have a clear, compelling message that will resonate with your audience, you can still prevent it from getting heard. Why? Because you’re human. And humans have habits. Whether you’re giving a presentation, participating in a meeting, or simply having a conversation with a coworker, you may have habits that prevent you from …
Creating a strategic message helps companies deliver a clear, compelling message to the market. My business partner George Stenitzer and I have conducted hundreds (?) of Message Mapping workshops over the years, and clients consistently ask how they can prepare for the workshop. Think like your audience My response is always the same: Come to …
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Are your employees telling your story? Use a message map to train them. It’s well known that employees are your brand’s biggest asset. To make the most of this valuable asset, team members need to be able to tell your brand’s story. Yet a Gallup survey on brand alignment found that only 2 out of …